The average monthly revenue generated per customer. Higher ARPU generally indicates premium pricing or successful upselling.

The rate at which existing customers increase their spending through upgrades or additional services.

The percentage of customers that stop using your service within a given period. Lower churn rates indicate better customer retention.

The percentage of revenue remaining after direct costs. Higher margins indicate better operational efficiency.

The percentage of customers that continue using your service. This is the inverse of churn rate and indicates customer satisfaction.

The rate at which your revenue is growing monthly or annually, excluding new customer acquisition.

The rate used to determine the present value of future cash flows. Higher rates indicate greater uncertainty or risk.